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Keyword Research Techniques: Free Tools And On-Page Optimization

Keyword Research Techniques

The worst mistake you can make on the web is picking a random keyword or topic and start writing without proper analysis. When building a website or writing an article or content, keyword research, and competitive analysis are the basic things you should tackle first, in order not miss out on organic site traffic, leads generation and revenue.

Having said that, you may be thinking of how to go about your research for these Golden keywords with high search volume, low competition, and CPC (cost-per-click). Don’t worry yourself, buddy, this is what this guide will be helping you through all the Keyword Research Techniques you should know!

What will you learn from this tutorial?

  • What keywords mean in the SEO world.
  • Free and Premium tools to use for your keyword research.
  • Introduction to Long Tail Keyword technique for SEO and organic traffic.
  • On-Page Optimization.

What Are Keywords in SEO Terms?

According to WordStream, Keywords in SEO terms simply refer to the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

keywords in seo

Short tail or head keywords are single-word keywords which comprise of one or two words; for example, ‘SEO content’. These keywords are always with a high search volume.

Middle tail or body keywords comprise of three or four-word phrases; for example, ‘SEO content for WordPress’. They are more detailed than short tail keywords and have less search volume, but can still be very competitive.

Long tail keywords usually comprise of four or more words; for example, ‘how to write SEO content for WordPress blogs and sites’. These are very specific and more detailed, but the search volume is even lower.

Having said this, it’s time to get to know some of the free and paid tools to use in carrying out our keyword research.

Free Tools For Keyword Research


The Ubersuggest keyword tool will show you everything for free. Should you know more? From the Short to Long-Tail keywords, you will find hundreds of free keyword tips. You will also find the search volume and competition for each keyword. Be free and use this tool as often as you want without skill.

Keyword Tool is alternative to Google AdWords Keyword Planner, it is an online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic.

The free version of Keyword Tool can generate up to 750+ keywords from Google autocomplete in seconds. The advanced version of Keyword Tool; Keyword Tool Pro, provides on average two times more keywords in comparison to the free version and offers a handful of other useful features.

Google Keyword Planner

This tool is promoted by Google as an AdWords tool, but it’s also a great research tool for organic keywords.

Google Auto Suggest

When searching for a particular thing on google, you will notice that it gives an autosuggest of whatever you are typing. This is a very good way of getting organic keywords as google tell you what

Google Search Related To Queries: Find More Related Keywords

Whenever you search for something on google, it gives you related search queries which are always located at the button of the page; what do I mean by that? These are related keywords people also use to arrive at the same page you just searched for funny enough, they are also gold keywords! Don’t get too excited yet, all you just need to do is to copy each keyword and check it’s search volume and competitiveness.

SEMrush – ($99.95/month).

SEMrush is beyond doubt; one if the most versatile and powerful competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research, with extra features like keywords your site currently ranks for, SERPs (search engine results pages) position, etc.

It’s the most valuable tool that we use to find keywords and analyze competition, Click HERE for a free month of SEMrush Pro!

Moz – ($99/month).

SEOmoz as formerly called has similarities with SEMrush, with well-built tools that make SEO, inbound marketing, link building, and content marketing easy.

Introduction to Long Tail Keyword research techniques for SEO and organic traffic.

Although it is rumored that publishing lots of Long Tail-focused content puts your site at serious risk of a Google Panda penalty. This to certain extents might be true, because even in the layman’s language – “Too much of everything is bad”.

But that doesn’t mean you shouldn’t leverage this opportunity, as a matter of fact, if you have not applied or used the Long Tail Keywords technique, you are missing out big time in getting real organic search traffic to your site – Long Tail Keywords are less competitive (and tend to convert well), with 500 to over 1800 searches per month.

What Are Long Tail Keywords?

As I said above! What guarantees a keyword to be Long Tail is very less competitive but still have high traffic or converts well…

Let’s say I want to buy a ‘WordPress theme’, and I head straight to a search engine too and search for sites to buy WordPress theme, even a layman will know that this keyword will be highly competitive, don’t be deceived by the word counts.

Now, take a look at this, ‘Best online stores to buy premium WordPress themes’ keywords like this will be a good match for your Long Tail research.

So, in essence, you have to be creative when creating these long-tail keywords for your site although some keywords might have a short word phrase but still be less competitive and have high traffic, that is the more reason you have to use the above tools before you run into conclusions on what keywords to use.

On-Page Keyword Optimization

There are certain things to put into consideration while optimizing your pages or posts for keywords, and that is ‘Keyword Stuffing’ Nothing is as awkward as this, search engines see it as a form of spam. To avoid situations like this, you are advised to carry out your on-page optimization as follows;

Page Title

Your page title is widely considered the most important search engine optimization and conversion optimization element of your page. For this reason, your page title which must be all within 60 to 75 characters, must contain your target keywords for the searcher to easily find and click on your link.

Header Tags

Header tags which range from H1 to h6 provide an HTML hierarchy for the copy on a page, They are there so you can insert keywords into them. Use them to organize your content more effectively, but don’t abuse them by over-stuffing keywords into them. Pages should only have one H1 tag but can have unlimited h2 to h6 tags as though use in moderation is advised.

Meta Description

Your meta description is the snippet of 160 characters that search engines show just underneath your page title in search results. Although they are no longer a signal that helps rankings directly. Notwithstanding, including a nice summary of your web page increases Click-Through rates, keep it natural and make sure it includes keywords of the web page.

URL Slugs

It is advisable to keep your URL slug short and easy to remember, with your keywords well placed in it.

Alt Text

Adding alt text to your images is a good technique for SEO, as search engine crawlers are looking first at the alt text set on the image before indexing it on search results, so what am I trying to say here? If you can add alt text to your images to tell search engines about it, you can as well add it to links for the san reason of enlightening these search engines her is a way to go about it below;

For images –

<img src=”” alt=”This is the image description“/>

For links –

<a href=”” alt=”This is the link description“>your anchor text</a>

In the above line of codes, the ‘alt’ tag which simply means ‘alternative text’ tells what the image is all about.

Internal Links

Internal links are links on your website which connects to other pages on your website. It is of great importance to add this technique to your pages to relate content and concepts between pages, which sends link-juice flowing from one webpage to another.

Wrapping Up

Having read this article, I believe by now you must be on your way to implementing these Keyword Research Techniques you have just learned, that’s cool! There is no doubt that keyword research is the best thing that can ever happen to your site, but if you follow these steps carefully, you will meet yourself at the peak, high above your competitors in no time.

In our upcoming posts, we will be sharing topics on how to optimize your web pages for Off-Page SEO. See you at the top, reach at us for more help, and remember to share with friends.

Warm Regards!

Finbarr Cybug
Finbarr Cybug
Hey there, I'm Finbarr, The fountainhead of WebProTutor who empowers startups with exclusive tutorials on starting & managing a blog, WordPress, social media, SEO, and marketing. Enjoy Surfing!

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